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No matter what’s happening in her life, Madonna is still in love with British brand Bodas’s organic supima cotton T-shirts. The singer wears them “to work out, to run errands, to go out — she loves them for everyday,” a source tells PEOPLE. (She also likes them for primetime — she wore a black short-sleeve T in her 4 Minutes video with Justin Timberlake.) A Bodas spokeswoman tells PEOPLE that the singer most recently purchased a handful this summer. “She wears them out, and then her assistant comes in and buys five more,” she says. And unlike, say, Madonna’s one-of-a-kind designer tour outfits, you can actually purchase these looks. They’re $90 for a tank top or short sleeve, and $98 for long-sleeve styles, available at www.bodas.co.uk or at Barneys New York. – Courtney Rubin

Goff/INF

We’ve been chalking up Kate Moss’s radiant appearance to boyfriend Jamie Hince, but it turns out it’s actually all thanks to the ultimate rock chick turned eco-beauty junkie Jo Wood. The wife of Rolling Stone rocker Ronnie Wood and founder of the Jo Wood Organics beauty line tells PEOPLE at her Everyday Range product launch how she convinced the supermodel to go organic. “I opened her fridge to see what was organic and there was nothing. I started telling her how important it is for her little girl.” And the mom of five-year-old Lila Grace is now almost 100% converted, including using Jo’s beauty line. “Kate loves the stuff, she loves all the oils,” adds Wood. As for the model’s bright complexion, Wood chalks it up to her new organic food regimen. “It’s amazing she can get away with it. She still likes to have a good party, but her skin looks good still. I told her! You have to look after your skin but it’s what you put in you as well.” So where should an organic beginner start? “Read the labels,” Jo says. “Once you start reading labels then you only want to have things that you understand in your products.” Consider us converted.

Roger Walsh /Landov

Former Primp designer Alexx Jae launched a line of organic t-shirts for the Environmental Media Association on February 13 at one of LA’s premiere fashionista havens, Milk, whose clients include Zooey Deschanel, Rachel Bilson, Mandy Moore, and the Simpson sisters. “People think the environment is so not cute or hippie-ish, and I wanted to show that it could be really hip and cute,” says the L.A.-reared designer, who no doubt was inspired by her mom, the head of EMA. The super-soft tees and cardigans feature pro-environment messages written in light ink, like “Where’s your hybrid?” and “Compact fluorescents are sexy.” “I would never wear anything with a saying so loud so I wanted to make it very subtle,” says the environmentalist, who also uses bamboo in her sophisticated high-end collection, due out in the fall. Emily VanCamp, for one, was sold on the message: “I think it’s fabulous! I bought a cardigan. I’m all for a healthy environment, healthy clothes.” Other celeb fans: Anna Faris, who hosted the party, Amy Smart, Heather Graham, and Alexx Jae’s childhood BFF, Nicole Richie. “Nicole wears my stuff. She has to!” says the designer, who will donate 100% of the proceeds to EMA. Click here to buy the t-shirts, $75, at shopatmilk.com.

Courtesy Sigg.com

We just can’t get enough of the latest addition to the SIGG family of eco-friendly water bottles. The lightweight, reusable Hello Kitty design, $24, is the cutest way we’ve found to protect the environment. And while many of Hollywood biggest stars, including Madonna, are ardent new fans of the products, environmentally-conscious style is nothing new to the Swiss company, who mark their 100th anniversary this year. To celebrate they’re launching an interactive website, sigg100.com, in partnership with the charity Stop Global Warming, which explores the 100 most significant eco-moments of the past century. Until Earth Day on April 22, you can count down historical eco-moments, chat with other readers, and test your eco knowledge. And while you’re there, be sure to sign up for a chance to win a trip to Oahu, Hawaii for the ultimate in green festivals. Get your bottle for $24 at delight.com.

Shirley Buhl/Pacific Coast News

The whales are not the only thing the Heroes star is trying to save. Hayden Panettiere also wants to save the planet. While tugging designer bags, like her Kooba Elisha tote, the budding humanitarian opts for eco-friendly clothing lines like her Gypsy 05′ hoodie. The Gypsy 05′ organic “French Rose” hoodie is made using fabric derived from bamboo, low impact dyes and a 90% organic printing process. We sense the young starlet is paving her way into Hollywood’s activist hall of fame–keep it up! We found Hayden’s eco-friendly looks– and her fab bag!

Get Hayden’s Eco-Friendly Hoodie:
Gypsy O5′ French Rose Hoodie, $130, singer22.com

Love Hayden’s bag? Get the Kooba Elisha Shoulder Tote, $575, at neimanmarcus.com and for a similar bow-ed bag, try this large shopper, $95, from ninewest.com

Courtesy shopbop.com

With so many designers creating great organically-produced clothing in renewable materials, it’s never been easier — or more fashionable — to go green. Check out some of our apparel and accessory picks from our favorite eco-friendly design houses. And for more great eco-friendly clothing options and great tips for going green, check out the February issue of PEOPLE StyleWatch, on newsstands now.

BEAU SOLEIL
We love this reusable Beau Soleil Reduce, Recycle, Renew tote in raw-cotton canvas, $44.
Eco never looked so gorgeous as in this Beau Soliel wrap dress made of sustainable bamboo.

SWORN VIRGINS
These eco friendly leggings made of super-soft bamboo jersey, $50, are perfect for layering under your favorite tunic or dress. While this bubble dress, $160, lets you look stylish and feel comfy as you save the environment.

GOOD SOCIETY
Good Society’s Japanese-designed organic cotton jeans give you a leg up on style without adding more pesticides to the environment. We love their Straight Leg Jeans in Overcast, $100, and Bootcut version in Indigo, $90.

LOOMSTATE
Their eco-friendly line of t-shirt’s makes going green a lot more colorful, with options like this cherry-red Two The Moon fitted tee, $35, or this this Butterfly motif tee, $35, in buttery yellow.

Courtesy Sigg

We’re always on the lookout for products that let us be green and stylish, and Swiss company Sigg’s $19 eco-friendly water bottles fit the bill perfectly. The lightweight reusable aluminum bottles contain none of the toxins found in plastics, and they’re a favorite of stars like Madonna to keep their families and the environment safe while looking chic. With 144 designs to choose from and 22 different interchangeable lids available, you’re guaranteed to get a totally personalized look. Choose from stylish lifestyle designs, classic solids, or fun looks for kids. You can’t help but feel good about not adding one more plastic water bottle to the 30 million that end up in America’s landfills each day.