Style News

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Mary J. Blige is poised to be the next celebrity to put her creative talents to the test with a signature fragrance. WWD is reporting that the R&B singer, who is already an ambassador for beauty line Carol’s Daughter, is working on an upcoming fragrance with the brand. My Life by Mary J. Blige, named for her second album, will be their first foray into celebrity scents — and will also mark first time the singer is branching out into fragrance. And while the Blige hasn’t yet revealed any details, the self-confessed “beauty nut” has long been a fan of the brand, “I am Carol’s Daughter and my fans are Carol’s Daughter users” she said recently. “So it just made sense to partner.” Tell us: What do you think of Mary’s choice to create her own signature scent?

courtesy of Estee Lauder

In the new ad campaign for Estee Lauder’s Pleasure fragrance, which will hit magazines in December, high-fashion spokesmodel Gwyneth Paltrow goes for a laid-back feel, looking at ease as she lounges in a grassy field with a guitar by her side. In her soft pink and white outfit and loose curls, the actress expresses a serene take on pleasure that we love. Tell us: What do you think of Gwyneth Paltrow’s new Pleasure ads?

Courtesy Parlux

Paris Hilton’s fifth addition to her fragrance empire, Fairy Dust, won’t be hitting stores until the middle of next month, but the reality star is giving PEOPLE an exclusive first look at the new images from her print campaign. The ads for the pink peony, orange blossom, gardenia and vanilla creme scent feature a winged, wand-wielding Paris playing a real-life fairy, and ask, “Do you believe in fairy tales?” Tell us: What do you think of Paris’s new fragrance campaign? Will you consider buying her latest scent?

Dimitrios Kambouris/WireImage

For two hundred lucky fans at N.Y.C.’s Macy’s flagship yesterday, Christina Aguilera had a much-welcomed message: “Come on over!” To promote her new fragrance, “Inspire”, Christina signed perfume bottles and chatted with fans — some of whom had camped out since Sunday — in Macy’s jam-packed Beauty Arcade, as a soundtrack of her hits like “Lady Marmalade” and “Dirrrty” played in the background. Wearing a chic, skin-tight Roberto Cavalli dress and black patent YSL pumps, the singer — who arrived sans husband Jordan Bratman or eight-month-old son Max — signed more than two hundred bottles of the scent. And even if you missed your chance to get an autographed bottle of Christina’s new scent, you can still get Inspire-d at Macys.com. Tell us: Will you try out the singer’s fragrance?

Anne Hathaway is an old pro at starring in movies, from The Princess Diaries to Brokeback Mountain to The Devil Wears Prada. So it’s no surprise that the Lancome Ambassador, and face of the beauty brand’s latest scent, is starring in a glamorous commercial for the perfume Magnifique. The actress looks regal in a long strapless custom-made gown and loose curls as she walks through a party, smelling her perfume and catching the attention of a handsome gentleman. The commerical is being aired nation wide.

Steven Meisel/courtesy of Calvin Klein

Eva Mendes has never had a problem with nudity. But it seems America’s TV networks do. Afraid of offending viewers, they have banned the actress’s new fragrance spot — though an edited version may air after 10 pm. In the moodily-shot 30-second black-and-white commercial for the Calvin Klein scent Secret Obsession, Mendes appears without clothes, sometimes swathed in a sheet. “Between love and madness lies obsession,” the actress and CK underwear model, who also appears in print ads for the perfume, seductively whispers. “Love… madness. It’s my secret.” But the ban may boomerang, creating more sales by word-of-mouth according to those close to the brand. International viewers will get to see the commercial as creative director Fabien Baron originally shot it — and you can make up your own mind about the commercial by watching the original here.

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We’re always up for hearing style tips, especially when they come from one of Hollywood’s hottest fashionistas. We caught up with Lauren Conrad at the VH1’s Rock Honors party recently, and while the reality star was mum about what’s next on The Hills, she did reveal her top style secrets to PEOPLE — starting with the very dress she wore to the event, an Elizabeth and James frock, created by fellow Hollywood designers Mary-Kate and Ashley Olsen. “Honestly, I just love the fit of all their stuff,” she says. And while L.C.’s known for her always put-together look, when it comes to that famous visage, “less is more with makeup,” she emphasizes. “I almost never wear eye shadow. I think I have some on today because I just came from a shoot.” And her face isn’t the only thing she likes to show off to its full advantage. “We’ve been spending all our time like by the pool,” she says — and always in a bikini. The development of her personal style extends beyond her closet to her fragrance wardrobe as well, moving past her seventh-grade obsession Ralph by Ralph to wearing “Like five different kinds. I usually wear Clive every day. Or Marc Jacobs. Or Dior.” Tell us: What are your own personal style secrets?