SNEAK PEEK: SJP’s Upcoming Fragrance Collection

November 3, 2008 | 5:00 pm

Courtesy Coty; Jason Kempin/WireImage

She’s already smelled success with three best-selling fragrances, Lovely, Covet and Covet Pure Bloom, and now, Sarah Jessica Parker has announced she’ll be adding three more scents to her budding fragrance empire. The upcoming Lovely Collection, which will hit stores early next year, will feature a line-up of three distinct new scents: Dawn, Endless and Twilight. Launching the three Coty fragrances at once might seem like a bold move, but the Sex and the City star explains to WWD that the idea developed naturally out of her overall vision. “I wanted to offer a little glimpse into my world, something that was genuine and relatable — very specific moments, treasures of time,” she says. “The concept of moments lent itself to multiple fragrances.” Tell us: Will you try Dawn, Endless and Twilight when they launch in 2009?

Permalink | | Category: Beauty, Celebrity Fragrances, Sarah Jessica Parker

E-mail or Share:

Eva Mendes Heats Up The Sheets With Her Boyfriend — Designing Bedding for Macy’s Get a Free ParkVogel T-Shirt When You Vote!

+ Add a comment

jennifer November 3rd, 2008

Lovely is my signature scent. I love it! It’s amazing. I think I will definitely give these a smell.

k2 November 4th, 2008

Agreed ~ Lovely, smells lovely. I’m open-minded about the new ones.

frugal fashionista | November 6th, 2008

[...] Sneak peek at SJP’s upcoming fragrance collection: Off the Rack [...]

brit November 6th, 2008

Covet Pure Bloom is now MY ONLY Fragrance! I have a collection of over ten that I just threw into the drawer after getting this one…. p.s my man loves it! Never buy another! ADORE SJP AND ALL SHE DOES!

Kelli November 6th, 2008

I love anything SJP puts her name and talents to…..so, YES!! I will be buying her 3 new fragrances for sure.

Sarah Jessica Parker’s Upcoming Fragrance November 7th, 2008

[...] scents under the new line of SJP fragrances include Dawn, Endless and Twilight. According to People, here’s what Sarah had to say about the launching-all-at-the-same-time of her new scents: I [...]

Madison November 13th, 2008

She stole the name Twilight from Stephenie Meyer.

ella November 20th, 2008

Uhh Madison: “twilight” is a word in the English language that people have been using for a while now. Like around 400 years. I don’t think Stephanie Myers has a copyright on it.

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Off The Rack, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.