Molly Sims Takes a Gamble on Lingerie Design

October 2, 2008 | 5:02 pm

Donato Sardella/WireImage

Former model Molly Sims will soon pull an Elle Macpherson and design her own lingerie line. “It’s something I’ve always wanted to do,” Sims tells PEOPLE on Wednesday night at the LA launch party for Domino: The Book of Decorating. And now she finally has the means to do it on a mass level, thanks to financial backing from a company called Concepts. The Las Vegas star insists she prefers substance to flash, so bet on comfy, practical designs over tassels and frill. One print that definitely won’t make the cut: leopard. “I want it be what you wear, not what you wish you could wear,” Sims explains of the collection, which will hopefully be released for Spring 2010. “It’s what you wear every day, just a little more beautiful. It’s going to be feminine. It’s like undone-done, so it’s like a reveal-conceal,” she sums up at the poolside bash, held at the Beverly Hills home of Top Design judge Kelly Wearstler, who kept guests like Sims, Gwen Stefani and Gavin Rossdale outside. “It’s so not done, and I’m such a freak,” the perfectionist designer says of her home. “But there will be another party,” the Domino cover girl promised. May we suggest a possible launch party for Molly’s line? – Jenny Sundel

Permalink | | Category: Celebrity Designer, Lingerie

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Sofia October 2nd, 2008

Love Molly! She’ll do a great job!

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johnkeller October 3rd, 2008

She got the stuff! She knows it!

Jeanne October 3rd, 2008

She’s still famous? Wow, I didn’t even know she was still alive. That being said, her line will fail just like Jaime Pressley’s did: nobody really cares, if you get right down to it.

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[...] October 3, 2008 · Print This Article Originally posted On: The Cut http://nsidenashville.com/2008/10/03/molly-sims-to-launch-lingerie-line/ Molly SimsPhoto: Getty ImagesMolly Sims just announced she’s launching a lingerie line for spring 2010. Ex-models doing lingerie is hardly unique, but she’s said she wouldn’t put things like tassels or leopard print on her pieces. “I want it be what you wear, not what you wish you could wear,” she said. “It’s going to be feminine. It’s like undone-done, so it’s like a reveal-conceal.” We love it when designers, ahem, describe things in ways we can clearly picture. [Off the Rack/People] [...]

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[...] Molly Sims just announced she’s launching a lingerie line for spring 2010. Ex-models doing lingerie is hardly unique, but she’s said she wouldn’t put things like tassels or leopard print on her pieces. “I want it be what you wear, not what you wish you could wear,” she said. “It’s going to be feminine. It’s like undone-done, so it’s like a reveal-conceal.” We love it when designers, ahem, describe things in ways we can clearly picture. [Off the Rack/People] [...]

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